Paid Media · Social Media · E-commerce Consulting
I'm Caio Avelar. Since 2017 I've run Google Ads, Meta Ads, and social media for B2B and B2C businesses, managing $400 to $60,000 in monthly ad spend. Technical with the numbers, clear with decision-makers.
What I do
Paid traffic drives demand, social media sustains the brand, and consulting shows where the business is losing results.
Google Ads and Meta Ads are my specialty, backed by official certifications on both platforms. I also run campaigns on other platforms, like TikTok, LinkedIn, and Microsoft Ads.
A presence that speaks to your sales strategy: content planning, creatives, and results analysis. No posting just to post.
End-to-end diagnosis for B2B and B2C: media, storefront, funnel, and measurement. I find out why results stalled, or where you can accelerate.
Who it's for
I've managed accounts from $400 to $60,000 a month in media, across B2B and B2C businesses. Where's yours right now?
Starting out
I build the right foundation from day one: accounts, measurement, and organized campaigns to learn fast without burning budget.
Stalled
I run the diagnosis: find what's blocking results (media, offer, site, funnel, or data) and prioritize what unblocks growth fastest.
Growing
I scale what's working without losing efficiency, keeping targets and margin under control, even on high-spend accounts.
How I work
I get to know the business, the goal, and today's numbers. If you're already advertising, I review the accounts before saying a word.
I define the strategy, the KPIs that matter, and how each one will be measured.
Campaigns live, constant adjustments, and proactive communication: you know what changed before you have to ask.
Clear reports and to-the-point meetings, with decisions based on data — no jargon.
Proof, not promises
Real scenarios from clients I've worked with. No names here, but I'll walk you through the details in a call.
Automotive
$400 → $20K+/mo
An automotive client started investing $400 a month in media. Today they invest over $20,000 and are a benchmark in their market.
Manufacturing · Black Friday
Sold out through February
A factory that sells by production line had a Black Friday so strong it sold out of stock through February of the following year.
B2B · Lead Generation
1,000 leads → 500 qualified
Same budget, half the lead volume — but twice the qualified leads, ready for the sales team to close.
Optimization
From good to nearly perfect
An account that was already performing well: I fixed the tracking setup and campaign structure, and revenue that was already good climbed even higher.
B2B · High Ticket
Direct access to decision-makers
A B2B client struggled to close big deals. The right media put the brand in direct contact with that audience.
Luxury
Reach into the right audience
A luxury brand could never quite reach its audience. With the right targeting, that reach finally happened.
Turnaround
ROAS above 10
Had already spent over $4,000 with no results and figured paid media was a waste of money. I fixed the strategy, tracking, site, and pricing — ROAS is now above 10.
Why work with me
I know the platforms inside out and live by the KPIs. Decisions come from data, not guesswork.
I translate metrics into decisions. In a meeting with someone outside the industry, nobody gets lost.
I let you know before you have to ask: what changed, why, and what's next.
Good at finding why a business stalled, and just as good at pushing one that's already growing.
About me
I've been in digital marketing since 2017. I specialize in Google Ads and Meta Ads, with official certifications on both platforms, and I also work with other ad platforms.
I've managed $400 to $60,000 a month in media, across B2B and B2C businesses, with proven results in both. I'm extremely technical and great with KPIs, but just as comfortable in a meeting with business owners and people outside the industry.
If your business has stalled, or it's growing and asking for scale, let's talk.
Frequently asked questions
I've managed accounts from $400 to $60,000 a month, so size isn't the issue. What matters is that the investment makes sense for your margins — we figure that out together in the first conversation.
Every account is different, but the pattern is: the first two or three weeks are the platforms' learning phase. After that, you can read results more precisely and start optimizing for real — and gains compound as that cycle keeps running.
When it makes sense, yes. Sending traffic to a broken funnel just burns budget faster — that's why the e-commerce consulting also looks at your site, offer, and funnel, not just the ad.
I work 100% remotely, so I can work with businesses anywhere in Brazil. Calls, WhatsApp, and email keep communication close, no matter the distance.
Yes, always in your name, with full access. Campaigns run on your own account — you're never locked in to anyone, including me.
There is, but it's short: usually 1 to 3 months. That's the minimum time for a campaign to launch, learn, and show real results — after that, it's your call whether to continue.
I don't have a fixed pricing model — it depends on each project's scope: platforms, ad spend volume, and whether it includes social media or consulting. After a quick conversation, I'll send a custom proposal.
Contact
I work 100% remotely, anywhere in Brazil. Pick whichever path feels right for you — I'll walk you through what makes sense for your situation, no strings attached.
Or email caioavelarpj@gmail.com · Instagram @kaio4x · LinkedIn
